Marketing your business on social media is a lot of work. It can become overwhelming if you’re not sure what you should be doing to maintain and grow your profile. This frustration can cause you to do nothing, which is a mistake. Consistency is the name of the game when it comes to social media marketing. Getting organized and having a plan can help you be more focused and consistent in the long run.
To help you get organized, below is a daily and weekly checklist for you to follow. This will give you a game plan of what you should be doing each day and week to maintain and grow your social media profiles. Before you read the list, know this: it is not a one-size fits all solution. Use the following list for inspiration, and customize it to your business and needs. By trial and error, you can see what works for you and what doesn’t. Make changes as necessary. Now onto the list!
Social Media Daily Checklist
- Post Content -This will depend on the platform. You may post daily on some (like Instagram), or anywhere from 3-15 posts daily (like on Twitter or Pinterest).
- Respond to all comments/DMs.
- Post in stories.
- Engage with similar accounts and their followers.
- Promote a recent blog post/special deal you’re having.
- Repost relevant content/mentions of your business.
Social Media Weekly Checklist
- Monitor your competition -See what’s working for them and what’s not. Draw inspiration, but NEVER copy!
- Study analytics to see if you’re on track for your goals.
- Create and schedule content.
- Network with similar businesses and influencers.
By: Denecia Graham